About the OPS Conference

What was once called “ad ops” is now mission critical to modern online media companies. You simply can’t manage any component of digital without a deep understanding of the operational and technical underpinnings of the business. OPS isn’t just how digital media is bought and sold anymore; digital media businesses are built on the foundation of OPS.

And that is where the OPS conference comes in…

We believe that real value in a conference comes from the highest quality content– the more you learn, the more you earn. Therefore, we’ve designed the upcoming OPS conference as a comprehensive one-day excursion into all the facets of digital media marketing and monetization, including broad topics such as viewability, digital/TV convergence, analytics, programmatic buying and selling. In addition, attendees will join as deep technical working sessions on, ad fraud, workflow, video ad formats, audience extension, reporting and measurement, media-buying technology, data monetization and much, much more.

Of course, OPS is not just about all of these amazing sessions – it’s also about the community.

The conference is expected to draw more than 700 people from companies like ABC, Advance, Amazon.com, AOL, Atlantic Media, Bloomberg, CBS, Condé Nast, Discovery.com, Dish Network, The Economist, ESPN, Everyday Health, Financial Times, Gannett, Google, Kelley Blue Book, LinkedIn, Mashable, MEC Global, MediaCom, MediaVest, Microsoft, MLB, MTV, NBC, The New York Times, Omnicom, Pandora, PGA Tour, Sony Pictures, The Weather Company, Thrillist, Time Warner, Tumblr, Twitch, USA Today, Viacom, VICE, Warner Brothers, Wikia, Yahoo, Zillow and many, many more.

We hope you will join us on June 7 to make the next steps in turning your digital media business into a profitable and efficient enterprise!

At OPS you’ll learn the ins and outs of:

• Ad blocking, viewability, native advertising, TV-video convergence and more.
• Platforms and technologies looking to change the digital media status quo.
• New business models and technologies meeting the next generation of consumers and advertisers.
• Best practices on not just media monetization, but also the technology that’s pushing the industry forward.

About AdMonsters

AdMonsters is the global leader in strategic insight on the future of digital media and advertising technology.

Through our conferences, web site, original research and consulting services, we offer unparalleled in-person experiences and unique, high quality online content focused on media operations, monetization, technology, strategy, platforms and trends. AdMonsters is the meeting place for this dynamic and expanding community to connect, gain insight, develop best practices and exchange thought leadership.

Founded in 1999, AdMonsters began serving the advertising operations professional through live media and its online community. In the early days of online media, this community was comprised largely of operations professionals at online publishers and advertising technology providers.  AdMonsters actively fostered this community and provided a forum to share best practices, explore new technology platforms and build relationships. Today’s expanding ecosystem now includes publishers and content creators, agencies, SSPs, DMPs, DSPs, RTB and service providers, technology and platform developers, advertising networks, brands, and investors.

This vibrant community is forward-looking and results-oriented.  Their success depends on strategic insights about technology and monetization, and the exchange of actionable peer-to-peer best practices. AdMonsters has built its reputation on providing objective editorial leadership based on deep, real world expertise.  We have continued to evolve our editorial strategy to address the changing needs of the market and as a result, AdMonsters has attracted a highly focused audience who are at the forefront of the industry, and leading marketing partners have found AdMonsters to be a powerful channel to reach these decision makers. Today, our portfolio of integrated media solutions includes industry leading live events, our innovative Connect content solutions, email marketing programs, and more.

As of March 2015, AdMonsters is part of the Access Intelligence family of companies.

Core Values

Focus

AdMonsters began with an exclusive focus on online ad operations and technology. We have since built outwards to cover the entire realm of digital operations, strategy, and technology, but we remain committed to looking at the world of digital media and advertising through an operational, strategic lens.  

Quality

We believe that quality is paramount for a content-driven organization. Our value comes from our audience, and our audience comes for quality. Quality content means maintaining clear editorial vision and integrity, speaking directly to our audience, creating the relevant, timely, and actionable content, and not straying from our topical focus.

Community

AdMonsters exists because Community is Necessary. A professional community is a requirement for an industry and a craft to develop to its highest potential. A community is necessary for professionals to meet each other, find and learn from mentors, become mentors themselves, solve problems, create and find solutions, develop best practices, experiment and test theories and launch and promote products. A community is necessary for professionals as people, to find understanding, share stories, learn, grow, laugh, and make human contact in an increasingly virtual world.