There’s a lot going on at OPS – to help you figure out where you want to go, we’ve created this guide to navigate the agenda based on topics of high interest:
If you’re Into Programmatic:
- 9:10 – A Native Case Study Presented by Meredith and Triplelift
- 9:20 – How Technology Is Powering the Washington Post’s Future
- 10:20 – How Time Inc. Uses Header Tag to Enable Democratized Automated Media Buying
- 11:10 – The Future of Media Buying OR Header Bidding: Understanding the Developer Perspective for Non-Developers
- 12:00 – Optimizing Ad Operations With Growing 2nd Channel Monetization OR Inside the IAB’s Data 1.0 Initiative
- 2:10 – Quality Control: Stop Ad Blocking Before It Starts OR Audience Extension and Media Buying for Publishers
- 3:20 – Location Data: Mobile Programmatic’s Secret Sauce OR Evolution Of An Industry: Monetizing Impressions to Monetizing People
- 4:30 – Digital Decides: How Ad Tech Will Shake Up the 2016 Election
If Mobile’s your bag:
- 9:20 – How Technology Is Powering the Washington Post’s Future
- 11:10 – How Publishers Can Increase Their Programmatic Video Revenue
- 12:20 – Pre-Roll and Beyond: Top Video Monetization Practices of Mobile App Publishers
- 3:20 – Location Data: Mobile Programmatic’s Secret Sauce
- 5:00 – I’d Like to Teach the World to Shazam the Coke
If Native/Content Marketing is your thing:
- 9:10 –A Native Case Study Presented by Meredith and Triplelift
- 9:20 – How Technology Is Powering the Washington Post’s Future
- 12:20 – Content Marketing in a Native Landscape
- 2:10 – Native Advertising, Hot Off the Wire
- 3:20 – Segments of the Future: Pinterest’s Ground-Breaking Data-Crunching
- 5:00 – I’d Like to Teach the World to Shazam the Coke
Focused on the Axis of Frustration (Viewability, non-human traffic, ad blocking):
- 10:30 – The Bottom Line on Viewability
- 11:10 – Two Headed-Beast: Viewability and Ad Blocking
- 12:20 – Viewability: All in the Terms and Conditions
- 2:10 – Quality Control: Stop Ad Blocking Before It Starts
- 3:20 – Where the Wild Bots Are: Understanding the Impact of Non-Human Traffic
You intently watch Digital Video:
- 9:20 – How Technology Is Powering the Washington Post’s Future
- 11:10 – How Univision Reaches Hispanic Voters on the Local Level: Ops and Sales Team Up
- 12:20 – Optimizing Ad Operations With Growing 2nd Channel Monetization OR Pre-Roll and Beyond: Top Video Monetization Practices of Mobile App Publishers
- 2:10 – The Wonderful World of OTT and Connected TV
- 3:30 – Everything That Rises Must Converge: TV and Video
If You’re on the Agency/Buy-Side of the House:
- 11:10 – Two-Headed Beast: Viewability and Ad Blocking OR The Future of Media Buying
- 12:20 – Content Marketing in a Native Landscape OR Viewability: All in the Terms and Conditions
- 2:10 – Quality Control: Stop Ad Blocking Before It Starts OR Angling In on Attribution
- 3:10 – Everything That Rises Must Converge: TV and Video OR Segments of the Future: Pinterest’s Ground-Breaking Insights
- 4:30 – Digital Decides: How Ad Tech Will Shake Up the 2016 Election
- 5:00 – I’d Like to Teach the World to Shazam the Coke
More Data, please:
- 9:20 – How Technology Is Powering The Washington Post’s Future
- 10:20 – The Bottom Line on Viewability
- 11:10 – Impressions, Engagement and Time: Unifying the Yield Curve
- 12:20 – Inside the IAB’s Data 1.0 Initiative
- 2:10 – Audience Extension and Media Buying for Publishers
- 3:20 – Location Data: Mobile Programmatic’s Secret Sauce OR Segments of the Future: Pinterest’s Ground-Breaking Insights
- 4:50 – Digital Decides: How Ad Tech Will Shake Up the 2016 Election
