By integrating functionality that enables auctions, forecasting, and custom ad units – including mobile and video – within its full-stack platform, Smart AdServer puts publishers back in control. Smart AdServer technology enables publishers to maximize yield in both premium and programmatic without spending on third party vendors. Founded in 2001, and with offices in 10 countries, Smart AdServer works with more than 450 publishers around the world and is the privileged partner of premium media companies who emphasize their strategic autonomy, including Hi Media, Axel Springer, Tomorrow Focus Media, SFR, Orange, Le Monde, IQ Digital, and L’Equipe.